Uproot
Uproot
Uproot
Uproot
Uproot
Full of flavour, not of calories
Full of flavour, not of calories
Full of flavour, not of calories
Full of flavour, not of calories
Full of flavour, not of calories
Brand Identity
Brand Identity
Brand Identity
Brand Identity
Brand Identity
2020
2020
2020
2020
2020
Fast food and ‘cheat meals’ are falling out of favour with consumers as more brands are emerging with healthier alternatives. The perception of healthy food is that it is bland and boring, Uproot is challenging that. Co-created by an acclaimed Mitchelin star chef, Uproot combines vibrant ingredients and seasonings to make healthy grab and go food that is full of flavour.
Uproot approached me to create an identity that highlighted their focus on eating clean and commitment to sourcing organic ingredients. Using bright colours and simple organic shapes allowed a wide range of flexibility through packaging and social media. The design of the logo and bold typography expresses Uproot’s character and tone of voice as being a brand that is energetic and playful.
The collection of organic shapes partnered with the bright colour palette enabled Uproot to create new content quickly and efficiently, whilst maintaining the brand’s visual identity.
Hungry? You might be by the end!
Fast food and ‘cheat meals’ are falling out of favour with consumers as more brands are emerging with healthier alternatives. The perception of healthy food is that it is bland and boring, Uproot is challenging that. Co-created by an acclaimed Mitchelin star chef, Uproot combines vibrant ingredients and seasonings to make healthy grab and go food that is full of flavour.
Uproot approached me to create an identity that highlighted their focus on eating clean and commitment to sourcing organic ingredients. Using bright colours and simple organic shapes allowed a wide range of flexibility through packaging and social media. The design of the logo and bold typography expresses Uproot’s character and tone of voice as being a brand that is energetic and playful.
The collection of organic shapes partnered with the bright colour palette enabled Uproot to create new content quickly and efficiently, whilst maintaining the brand’s visual identity.
Hungry? You might be by the end!
Fast food and ‘cheat meals’ are falling out of favour with consumers as more brands are emerging with healthier alternatives. The perception of healthy food is that it is bland and boring, Uproot is challenging that. Co-created by an acclaimed Mitchelin star chef, Uproot combines vibrant ingredients and seasonings to make healthy grab and go food that is full of flavour.
Uproot approached me to create an identity that highlighted their focus on eating clean and commitment to sourcing organic ingredients. Using bright colours and simple organic shapes allowed a wide range of flexibility through packaging and social media. The design of the logo and bold typography expresses Uproot’s character and tone of voice as being a brand that is energetic and playful.
The collection of organic shapes partnered with the bright colour palette enabled Uproot to create new content quickly and efficiently, whilst maintaining the brand’s visual identity.
Hungry? You might be by the end!
Fast food and ‘cheat meals’ are falling out of favour with consumers as more brands are emerging with healthier alternatives. The perception of healthy food is that it is bland and boring, Uproot is challenging that. Co-created by an acclaimed Mitchelin star chef, Uproot combines vibrant ingredients and seasonings to make healthy grab and go food that is full of flavour.
Uproot approached me to create an identity that highlighted their focus on eating clean and commitment to sourcing organic ingredients. Using bright colours and simple organic shapes allowed a wide range of flexibility through packaging and social media. The design of the logo and bold typography expresses Uproot’s character and tone of voice as being a brand that is energetic and playful.
The collection of organic shapes partnered with the bright colour palette enabled Uproot to create new content quickly and efficiently, whilst maintaining the brand’s visual identity.
Hungry? You might be by the end!
Fast food and ‘cheat meals’ are falling out of favour with consumers as more brands are emerging with healthier alternatives. The perception of healthy food is that it is bland and boring, Uproot is challenging that. Co-created by an acclaimed Mitchelin star chef, Uproot combines vibrant ingredients and seasonings to make healthy grab and go food that is full of flavour.
Uproot approached me to create an identity that highlighted their focus on eating clean and commitment to sourcing organic ingredients. Using bright colours and simple organic shapes allowed a wide range of flexibility through packaging and social media. The design of the logo and bold typography expresses Uproot’s character and tone of voice as being a brand that is energetic and playful.
The collection of organic shapes partnered with the bright colour palette enabled Uproot to create new content quickly and efficiently, whilst maintaining the brand’s visual identity.
Hungry? You might be by the end!
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Got a project in mind?
© MinalStudio 2022
© MinalStudio 2022
© MinalStudio 2022
© MinalStudio 2022
© MinalStudio 2022